They hated it.
When we invented collaborative trip planning, we were excited, pumped up, feeling bullish. So, we sought out the bright lights in venture capital, and said, "We've invented real time, multi-party trip planning! Lots of users can simultaneously build a trip plan—think Facebook® for Trips. Let's make a unicorn."
And they said, "People don't like to collaborate. People love toast and hate humidity. That's why we're putting our funds into AI driven IOT appliances, toasters talking to humidifiers, that sort of thing. But let's stay in touch."
Suffice it say, they did not invest. But it made us think…why would people in a social age be afraid of collaborating?
Off to the blogosphere we did go, searching for reasons. Our favorite piece is 5 reasons why collaboration fails and how to overcome them written by Aaron Orendorff.
While it focuses more on the problems of business collaboration—tool selection, for example—it was instructive, and it inspired us.
Thusly, we offer Relovate's Trip Collaboration vs. Common Collaboration Fears